JALON
CONSULTING

Building companies that last.

Jalon Consulting chooses very few founders and stays with them for the long run: from the idea and the launch to every stage that follows.

Submit a projectHow we work
Fewcompanies, chosen with care
Lastingpartnerships, well beyond launch
7steps in our method
Chapter IWho we help

Founders ready to build.

  • New founders

    You have an idea and want to turn it into a real company, with method.

  • Early-stage projects

    Your project has started but lacks structure, a brand or a clear path to customers.

  • Committed people

    You are ready to invest the time and means required, even when the beginning is hard.

Chapter IIOur commitment

When we choose a company, we stay.

We are not a firm that juggles dozens of clients. We choose a few projects with a real vision and founders ready to commit, and we stay with them: from creation to launch, then through every stage that follows.

01

From creation to maturity

Our support does not stop at the first sale. We remain alongside the company as it grows.

02

Within the team

Our advisors work closely with the founding team, and can even work from its own offices.

03

Always looking ahead

New markets, new ideas, innovation: we bring opportunities to the table as they appear.

Chapter IIIApproach

Few projects. Full commitment.

01

Selectivity

We take on very few companies, so that each one has our full commitment, for the long run.

02

Execution

Strategy, brand, launch, sales: we don't hand over a report, we build with you.

03

Rigour

Decisions grounded in facts. No promise we can't keep.

Chapter IVOur story

Why Jalon.

noun, French

  1. A stake planted in the ground to mark out a line, before a road or a building is laid.
  2. A milestone: a decisive step on the way.

Before a road, a bridge or a building rises, someone walks the land and plants markers in the ground. In French, they are called jalons. They show where the work will go, and where it begins.

To lay the jalons is to lay the groundwork. And each jalon reached is a milestone: a step you can point to and say, we got here.

That is what we do. We plant the markers: a clear idea, a solid structure, a brand, the first customers. Then we walk the path with the founder, for as long as it takes. The flag in our logo is that stake: the first sign that something is about to be built.

We set the markers. You make the path.

Those we choose become part of Jalon. And Jalon becomes part of them.

Chapter VMethod

Seven steps, from idea to market.

  1. 01ThesisThe target customer, the need, the market.Deliverable · Market brief and target customer profile.
  2. 02Business modelThe offer, the price, the positioning.Deliverable · Offer, pricing and positioning.
  3. 03BrandThe name, identity, message and online presence.Deliverable · Name, visual identity and website.
  4. 04StructureWith licensed lawyers, tax advisers and accountants.Deliverable · Structuring checklist, with referrals to licensed professionals.
  5. 05OperationsTools, suppliers, processes.Deliverable · Tools, suppliers and processes in place.
  6. 06Go-to-marketSales strategy and first customers.Deliverable · Sales plan and first outreach actions.
  7. 07SteeringMeasure, learn, adjust.Deliverable · Regular review of results and adjustments.

Deliverables are agreed project by project, in writing, before work starts.

Chapter VICriteria

What we look for.

01

A committed founder

Ready to invest the time and means required, including when the beginning is hard.

02

Real potential

A genuine need, an identifiable market, a lasting ambition.

03

A culture of execution

The will to move forward, test and decide.

Chapter VIIProcess

Admission in three steps.

01

First conversation

You present your project, your goals and your means.

02

Project review

We assess the idea, the market and your capacity to commit.

03

Decision

A reasoned answer. Because we take on very few companies, the answer may be “yes, starting on a given date”.

Chapter VIIIModel

A partner, not an investor.

  • We don't fund projects or take any equity. Our support is paid for by our clients.
  • We promise neither revenue nor a number of customers.
  • Legal, tax and accounting matters are handled by licensed professionals.
Chapter IXCompanies we accompany

Experience in the making.

Right now, two companies we have chosen to accompany for the long run.

The Jalon table · By invitation

One table. One question.

“What makes a company last ten years?”

A few founders around one table. No pitch, no sales: a dinner, and people who build. We listen to where each one is going, and what they would need next.

The first Jalon table is being prepared in Dubai

Would you like a seat? Say so in your application.

Chapter XContact

Submit a project.

Present your project. Every submission is reviewed personally, and we always reply.

Or write to us directly:
contact@jalonconsulting.com

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